Apple looks poised to open its walled garden in 2023


It seems likely that 2023 will be all about security at Apple. A new report tells us why.

May open in browsers, payments and app stores

Bloomberg reports that Apple is considering opening some of its key private APIs to outside competitors, adopting external payment systems and allowing third-party app stores to sell software to users. It is said that

This wave of change appears designed to align the company with various regulatory decisions, including the EU’s Digital Markets Act.

Here are the changes:

  • Allow browsers that use browser engines other than WebKit.
  • Opening NFC implementations to other payment systems.
  • Provides access to more camera controls.
  • Potentially extend the Find My network to more third-party accessories.
  • Support for iOS apps distributed outside the App Store.

bloomberg The change, led by Andreas Wendker, VP of Software Engineering, and Jeff Robbin, the company’s VP of Consumer Applications (who developed SoundJam), claims it could come to iOS 17. increase.

These can be seen as a direct response to the many waves of regulation facing the company. Giving the platform a little more freedom should alleviate a lot of the blame for Apple, reduce the platform’s dominance, and create more wiggle room as it enters the hardware, software, and services space of the future. .

However, there is a risk that customer security and user experience may be compromised. Do third-party payment and access to app store providers lead to more malware?

How does Apple provide it?

A lot depends on the execution.

I don’t know how Apple will apply these changes, but what Apple teams are trying to do, along with their focus on security, is to guard against security instability due to regulations. I think that it is to strengthen the defense of the platform by using

This suggests that the company’s security team will be heavily involved in planning for the removal of some elements of platform protection. For example, the introduction of third-party app stores can expose users to accidental malware infections.

Apple will likely hold third-party stores accountable for user security (according to reports), and will likely eliminate providers who fail to maintain certain agreed-upon security service level standards. (Because that’s what I want to do.)

Think of it like a department store. If one of the concessions fails to maintain service standards, you lose the booth. The same should be true in the digital world.

Also, I don’t think Apple makes it a secret to their customers that the familiar and super-secure Apple experience still exists (why should they?).

That means using third-party apps, stores, browsers, and services could be an option enabled or disabled in settings. You wouldn’t want to risk installing an app.

I think Apple hopes that just providing these options is enough to make sure regulators are taking steps to open up the ecosystem to competition.

Some critics will inevitably want more

For critics discussing how Apple provides such permissions, this is not enough. They don’t want Apple to emphasize the extra security they gain by denying third-party services.

(By the way, I’m not saying that all 3rd party services are dens of malware. At least in the Android world, be aware that many stores other than Google Play seem poorly maintained at best. I am just doing it.)

Critics will make such arguments, but I think the fact that Apple allows users to run alternative environments is enough to align the company with what regulators want.

Once that platform is open, it will be their job, not Apple, to take advantage of the big money and convince consumers to come play with it. They will be responsible for bringing to their side the vast audience of disadvantaged consumers they claim to exist.

It will be interesting to see if the consumers they claim to be defending actually exist outside of some angry tweets.

result?

I don’t think Apple’s move will bring about any dramatic changes. People who are serious about using third-party solutions will, but in order to make a significant shift in consumer behavior, those third parties will have to consume far beyond what Apple offers. We must provide our customers with satisfaction and quality.

Most users stick to the “pure” Apple experience most of the time, but some competitors may end up coming up with some truly great ideas.

Ultimately, the move would help Apple settle much of the criticism it regularly receives and ease the pain of much of the ongoing regulatory activity it now faces. This is important. Because doing so means that the App Store and services divisions are now preparing for the launch of new hardware and new services in what many now expect to be a difficult year, with medium-term operational security in place. Because it means improving.

Among other recent changes, Apple recently expanded the number of price tiers developers can charge for their apps. The company this week brought Emergency SOS to his four European countries via Satellite, making his long-awaited Freeform collaboration software available to all.

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Copyright © 2022 IDG Communications, Inc.



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