San Diego, January 11, 2023–(BUSINESS WIRE)–Epic Gardening, the leader in creator-driven, content-to-commerce brands in gardening, today announced the launch of Bloomfield-based vegetable, herb and flower announced that it has acquired Botanical Interest, a seed packet company. The addition of Botanical Interests significantly expands Epic’s gardening reach to the wholesale market through partnerships with existing Botanical Interests’ store partners and sales representatives. The Botanical Interests brand, its Colorado headquarters, and all employees will be retained as part of the transaction.
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Kevin Espiritu, Founder and CEO of Epic Gardening (Photo: Business Wire)
Epic Gardening was founded by Kevin Espiritu in 2013 with a mission to teach the world gardening through practical and fun content. The company has grown to become the most followed gardening community online, with over 6 million followers across channels and an extensive library of written gardening guides. Its online store offers a curated selection of best-in-class gardening products, including its flagship Birdies Raised Beds.
Kevin Espiritu says, “My love of gardening began nearly a decade ago with a pack of Botanical Interest’s ‘Marketmore’ cucumbers. With a large online presence, the majority of our audience is , nurseries, garden centers, etc. It makes sense. Successful in the Garden. Offering customers and flagship products such as Birdie’s Grown Beds and Seed Starting Trays to Botanical Interest’s existing wholesale customers and continuing to offer the best seed selection available It is our hope that
Founded in 1995 by Judy Seaborn and Curtis Jones, Botanical Interests offers over 650 non-GMO projects, including certified organic and heirloom vegetable, herb and flower seeds specially selected for home gardeners. We sell verified varieties nationwide. Botanical Interests has expanded its customer base to over 4,500 existing stores across independent garden stores, nurseries, hardware stores and select natural food stores.
“Curtis and I are thrilled that Botanical Interest and Epic Gardening are working together to continue growing our amazing community of gardeners.” We share a passion to help home gardens succeed by providing high-quality seeds, in-depth educational information from the finest varieties.Announcing this acquisition, we are excited to share our passion for our garden center and bring gardeners to It’s about taking education to the next level.”
Epic Gardening plans to expand its network of experienced gardening creators by adding new commerce categories and adding different perspectives and expertise to the Epic Gardening platform. In 2022, Epic Gardening will: garden jack,Christian fluent gardenand Brianna Bosch’s Blossom & Branch Farm to its creator team in hopes of recruiting additional creator educators over the next few years. Its Efforts and Content To help build her studio, Epic Gardening has hired content veteran Melissa Schneider as its head of content.
About Epic Gardening
Epic Gardening is the leading creator-driven content-to-commerce company in gardening. Founded in 2013 with a mission to teach the world to grow, Epic Gardening has become the most followed gardening brand on social media and YouTube. Millions of enthusiastic gardeners come to Epic Gardening for fun, informative and growing content to shop our online store for curated, best-in-class gardening products. www.epicgardening.com
About Botanical Interest
Founded in 1995, Botanical Interests offers over 650 Non-GMO Project Verified varieties, including certified organic and heirloom vegetable, herb and flower seeds specially selected for home gardeners. offers. Their goal is to inspire and educate gardeners to grow beautiful and successful gardens using organic methods.Buy quality seeds and eco-friendly gardening products at www.botanicalinterests.com You can buy it at independent garden stores, nurseries, hardware stores, and select natural food stores nationwide.
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