Innovative birminghamCompanies based in angels When SeattleBuilt on playful brand personalities, groundbreaking flavors and textures, and a leaner carbon footprint
Birmingham, Michigan, February 1, 2023 /PRNewswire/ — These are skinnies!Metro DetroitSkinny Butcher, the plant-based brand launched by the former Garden Fresh Gourmet executives behind America’s #1 Fresh Salsa, now features a restaurant-quality line of Crazy Crispy Chicken Breasts, Tenders, Nuggets and Patties across all stores. announced that it is now available. Michigan All Costco Wholesale, Gordon Food Service and Spartan Nash stores.Founded by Dave Zirko, Mike Griffinand the second half Jack Aronson (His wife, Annette, is still active in the company today.) Skinny Butcher is also offered in independent markets through Lipari Foods’ distribution network of over 700 stores in 27 states.
Unlike Garden Fresh’s humble beginnings, in Aronson’s struggles ferndale Restaurant Skinny Butcher Debuts Nationwide in Competitive Plant-Based Frozen Chicken Alternatives Category May 2022 at Walmart. The playful Skinny Butcher brand, which features a retro butcher giving consumers a mischievous wink, is part of an irreverent co-promotion with his popular Netflix series, Stranger Things, and the company’s Crazy Crispy Cook. The TV show logo was used on the Nuggets package. The campaign went viral on social media and became Walmart’s #1 selling plant-based product through June 2022. Skinny Butcher then entered Costco stores in the Midwest and Northern California, expanding regionally to thousands of supermarkets in Safeway, Albertsons, Gelsons, and his HEB.
Zilko, CEO of Skinny Butcher, said: “For us, where Garden Fresh is based, it means everything. Michigan And we’ve succeeded in our unwavering commitment to offering the best products, using the best ingredients, and creating brand profiles that resonate with consumers in delightful and authentic ways. That same dedication drives us every day at Skinny Butcher. “
The company’s lineup of alternative chicken started when Aronson adopted a vegan diet in 2018 after being diagnosed with cancer. This is around the same time that plant-based food offerings began to gain popularity.Skinny Butcher was the first company to use the plant fiber strain Aronson discovered. Italy Combined with pea protein (the industry’s gold standard), a proprietary spice blend, and a special double crumb, Skinny Butcher delivers the only ‘crazy crispy’ crunch in its entire category. Product does not contain soy or palm oil.
“Skinny Butcher is the crispiest and closest thing to the taste and texture of real fried chicken on the market,” continues Zilko. “Our proprietary double breading process packs a crunch that consumers can’t experience with other breaded chicken or plant-based chicken products.”
The company is committed to reducing its carbon footprint with innovative plant-based products. The sustainability factor compared to real chicken boasts 96% less water, 97% less land use and 86% less greenhouse gas emissions.
When it comes to connecting with consumers, Skinny Butcher dominates the branding co-op.
Skinny Butcher Chief Creative Officer Griffin said: “Consumers enjoy together. Indeed, fun and togetherness are his two factors that make family meals memorable and special.”
Zirko creates a national coalition of world-class food development and manufacturing entities when it becomes apparent that Aronson’s disease progression will prevent Jack from overseeing operations as he did at Garden Fresh.Skinny Butcher teeth, angelsGolden West Food Group, which exclusively manufactures the product and shares responsibility for distribution. The company also SeattleBased in Valor Siren Ventures, all proceeds go towards promotional activities.
According to Costco’s Midwest Broker, Skinny Butcher is “the best plant-based chicken product ever introduced.” at a retail price of $13.99Suggested retail prices at traditional retailers for Skinny Butcher Crazy Crispy Chick’n Nuggets, Tenders, Patties, and Breasts packages are $5.99.
For more information on Skinny Butcher and its sustainable plant-based protein products, visit skinnybutcher.com.
About Skinny Butcher
Metro DetroitSkinny Butcher LLC, based in California, is a national sustainability-committed, plant-based protein company that offers a groundbreaking line of retail-available poultry alternative products. Visit www.skinnybutcher.com.
About Golden West Food Group
Golden West Food Group (GWFG) is a premium food manufacturer headquartered in Vernon, California. GWFG serves thousands of products nationwide to a variety of customers in foodservice, military, private label and retail channels, including groceries, clubs and mass retailers.
contact: Whitney McGollum / CKC Agency
[email protected] / 202.525.0606
SOURCE Skinny Butcher